How to Find the Best Time to Send Email Newsletters…

Sending out your newsletters at the precise time of the day/week will achieve a much higher percentage of readers versus non-readers.

So What’s The Best Days To Send Out A Newsletter?

I have found that Tuesday, Wednesday, and Thursday are generally good days to distribute email newsletters.  However, the weekend days should not be disregarded either because for some businesses sending email campaigns on weekends can result in higher activity from the recipients.

Now we’d like to go deeper and try to determine how to find the best time to send (or schedule) the email campaigns.  This question is more complicated, and like everything in email marketing, depends on numerous variables and your specific situation.

You should remember that the email delivery process involves many factors that may be beyond your control such as

– Recipient factor
– Delivery duration
– Queue factor
– ISP factor

Let’s examine each of these factors closer.

Recipient Factor…

So when are your recipients most likely to open your email or newsletter?

Statistics show that the majority of emails are opened throughout the day between 8 a.m. and 8 p.m. (EST) on Tuesday, Wednesday, and Thursday.  Most business related customers open emails during their workday.  Consumer-oriented subscribers can open emails at any time.

Other factors such as; Age, job, demographics, sex, and time zones also come into play. If you are emailing students or teens, they are most likely to open your message when they get home from school or college.  So, the late afternoon is a good time to send your message.

Homemakers will (most of the time) read the emails in the middle of the day.  Also, many people may not have access to the Internet or email due to their occupations (construction, factory and restaurant workers, doctors, nurses, teachers and many others). These people will check their mailboxes in the evening or on the weekend.

Another factor is “sex”.  Males versus females are more likely to be online during the prime evening television viewing hours.

Are your recipients from the United States or do they live all over the world?  When people in New York start their workday, the European citizens prepare to go home.  So, if you are in the United States and send your emails in the morning at the beginning of the workday, some of your recipients in Europe, Asia, and Australia may not catch your message the same day unless they check their mailboxes at home.

If you have the subscribers all over the world, consider segmenting your mailing list according to major time zone periods – and schedule the emails to each group accordingly.

It’s important that during the sign-up process you collect as much information about the habits and preferences of your subscribers as possible. Based on those details you will be able to determine the time period (or periods) when they are most likely to open and act on your emails.

Delivery Duration

The size of your list does matter, taking from a few minutes to hours for your email software or provider to actually send the emails to all the subscribers on your list.  You should monitor and understand this duration period and take it into account when calculating the optimal time to send your email campaigns.

Queue Factor

If you are using an ASP solution or sharing a mail server with others in your company, keep in mind that after you click the Send button in your email client, your emails may not be sent immediately but will go “in the queue” and may take longer time to be sent than you expected. You should find out if the “queue factor” applies to you and add this estimated time into your calculations.

ISP Factor

Not all ISPs work equally.  Some ISPs deliver emails immediately after they receive them.  Others may take one or more hours to process emails.  In addition, some ISPs use volume-based filters, so sending too many emails to within a short amount of time may cause your emails to be blocked – and sent to the ‘ISP blackhole’.  If you notice that one or more ISPs consistently show a significant delay in the delivery, consider splitting those subscribers into smaller groups and scheduling them for an earlier delivery time.

Calculating the Best Sending Time

Now when you are aware of the major factors that may affect the email delivery and open times, let’s deduce a formula to calculate the optimal time to send your email newsletter:

DOT – (IF + DD + QF) = ST


DOT – desired open time
IF – ISP factor
DD – delivery duration
QF – queue factor
ST – scheduler or send time

Example: 1 p.m. – (1 Hour + 1 Hour + 0.5 Hour) = 10:30 a.m.

This example shows that if you decide that the best time for your recipients to open your email is at 1 p.m., you need to schedule your email to be sent at 10:30 a.m.

If you don’t want to calculate the ideal time for your email campaign, at least you should do the following:

  • If your email list is high, schedule your emails well in advance of the desired open time.
  • If your list is fairly small, then perhaps an hour or so in advance might be enough.

Advise… Take some worthwhile time to apply these techniques; you’ll definitely see a difference in your newsletter results.

Remember… One particular technique may separate the ‘cream from the crop’ but, a combination of little techniques will let the cream rise to the top!

Don’t let your internet marketing friends shoot themselves in the foot or hand them a cannon to do it with. 🙂 Share this free information with them using the Share Thisbox below.  This favor will come back around to you in many rewarding ways!

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Yours in Future Prosperity,
Dave D. Williamson

P.S. Pay me a visit at my new community! 🙂

As you requested, my last video post (located below this one) explained just a few benefits contained in the 7 Figure Networker Attraction Marketing training site.  I’m now receiving many requests for another post with more information about my mentor, Jonathan Budd.  Also I bet you’re wondering the reason for this funky pink hat I’m wearing and also what it has to do with branding yourself.  Whether you’re working from home or just need some more attraction marketing secrets, I bet you’ll remember this post!  And foremost, I also have a very special ‘mind blowing’ video tutorial from my mentor (Jonathan Budd) himself!  See it, believe it, and then apply it!

Don’t get me wrong here friends, A Proven ‘Marketing Mentor’ and ‘Marketing System’ both are very crucial to success, but more importantly there’s an actual Universal ‘Success Formula’ that applies to each and every one of us in the world of business.  I told you my marketing mentor is ‘Hands Down’ the best on the internet.  These are very bold words so you might not believe me, watch this video to its entirety and find out for yourself…  Enjoy! 🙂

[flashvideo file=videos//jbsuccessformula/jonathanbuddssuccessformula.flv /]

Now knowing how crucially important the “Universal Success Formula” is and how it applies to on and offline business, why not learn a system from someone such as Jonathan Budd who’s already mastered it?  Do not reinvent the wheel here friends, we only go around once in this life.

If you’re currently successful in your online business, congratulations, but if you are NOT, I highly recommend seeing what the 7 Figure Networker System can do for you.

With full time ‘work at home’ mentors available 8 hours per day (live chat) for Immediate Support and Detailed ‘bit size’ Fast Start Videos, you can’t go wrong.  I’m also here to help each and every one of you. 🙂

Oh, I promise shorter videos in the future, but thought this one was a must see!  What do you think? Leave me a comment. 🙂

Again, here’s the link: 7 Figure Networker System

Share this with many who need it…

Until next time,

The Conscious of the Attraction Marketer, 🙂

Dave D. Williamson

Mr. Dave D. Williamson, could you please do a post explaining what attraction marketing system (7 Figure Networker) you use and why? This is just one of the many inquiries I’ve received in the past few weeks. Here’s a free video tutorial of just a few of the many features contained in the marketing system I use.

Today’s video should completely open your eyes to how Important it is to have a Proven Successful Marketing Mentor and Marketing System. 🙂

Well Friends, the proof is in the pudding and the “pudding” is my system! The 7 Figure Networker System  works everyday whether I’m sleeping or not and best of all, I can see it growing by leaps and bounds using daily snapshots, not to mention that my Email Inbox and Conversion Rates have been completely off the hook lately!

My marketing conversion rates in the above video tutorial are not only “Off The Hook”, to most marketers but are also expected when you have a proven caring marketing mentor like Jonathan Budd, who has mastered 90 percent of most attraction marketing training, secrets and techniques out there in today’s internet.

I focused over two (2) months of my time investigating marketing mentors, marketing systems, etc. to find Jonathan and the 7 Figure Networker System. My desktop was literally full of Microsoft Word Investigation Forms, Phone Numbers along with numerous email communications with other mentors.

As most of you know, I’ve been working from home ‘Full Time’ now for over a year. You also know I’m a very firm believer in Truthfulness, Honesty and always Valuable and Useful Information, therefore I tell it like it is no matter how much it hurts… The Truth will set you free, my friends. 🙂

Believe it or not, you’ve seen nothing yet. Very few features and Benefits of this marketing system have been covered here, but some advance features are soon to come in the form of another video tutorial.

Leave your comments, share this with your friends, and let’s get some more pretty faces in the Google Friend Connect located on the right side of this page. 🙂

Oh… I almost forgot, forgive me… Here’s the link:

Everyone Loves Surprises so… Keep Watching… You never know what coming,

Love, Peace and Joy to All! 🙂
Dave D. Williamson

What is a Gravatar Image? This fantastic little tip is going to focus on what an ‘Avatar’ is and ‘How’ using it will expand your Social Media Profile in the form of Branding and Networking. Enjoy this guided Gravatar video tutorial… Then just Apply it! 🙂

While reading some random comments on a blog the other day, it suddenly struck me how many people out there do NOT use an Avatar or Gravatar image. If you are not using one, you’re constantly depriving yourself of market exposure.

Make Gravatar Avatars at: … 🙂

This is the most globally recognized Gravatars service for creating your Avatar (your picture).  Using an Avatar constantly plants your image ‘in the mind’ of your prospects, thus being a very effective technique when branding and networking yourself.

Having an Avatar will not only develop your Social Media profile much faster , but will increase your market exposure.

Creating Forum Gravatars make your posts ‘Stand Out’ and ‘Grab’ the attention of others, making you more noticeable! J

Friends, do yourself a very ‘worthwhile’ and ‘long lasting’ favor, take a quick five minutes and set up your account at: . Then upload the image or images you will consider using for your Avatar. I can Not stress this enough, start Increasing your Networking and Branding efforts when posting comments on blogs, web forums etc.

As always, I love your feedback so please drop me a comment. 🙂

Do you feel this information was valuable enough to help others with their marketing?  If so, RETWEET this post. I know it would definitely be appreciated by most!

Now let’s get to work and… ‘Keep Rockin’ this New Year! 🙂

Yours in Valuable Free Information,

Dave D. Williamson

P.S. Make sure to GOOGLE CONNECT with me on the right side of this page. This is a great way to get even more exposure to your Social Media profile. 🙂

Out of curiosity one day, I decided to Compare MLM Companies. While doing so, I stumbled across this priceless website resource called MLM Rankings.

Studying this site further, I also found it very useful for performing an ‘MLM Scam Comparison’ or just simple ‘MLM Comparisons’. Again, Enjoy this Brief Video Screen Shot!

I also found the “FAQ” (Frequently Asked Questions) page very interesting as it made very good sense as to why MLM Rankings was created.

For those of you who are interested, you can also use this site to get the ‘best mlm online review’, ‘mlm reviews’, ‘best mlm company’ or simply ‘what is the best mlm compensation plan’.

As you will soon discover… using this site for the above reasons has definite advantages, but I’ve just found a few more dynamic keyword uses for this site when doing (PPC) Pay Per Click and Article marketing etc. or just adding friends at Twitter.

For Example: When adding friends at Twitter, I often use MLM Company names or find the top producers then use their names etc. I’m sure if you do some further investigations, you’ll find even more time saving techniques using MLM Rankings.

Another Example: If you were to write an article on “Avon”, you could use the ‘ranking’ number, ‘popularity percent’ or even list the “Top Producer” and much more…

Again, nothing to sell here…. Just good old clean free valuable knowledge! 🙂

That’s all for today friends,

Pass the love on to your friends through “Share This” below this article. I’m sure they could use it… 🙂

Dave D. Williamson

Ps. I’d love to get some more pretty faces in the “Google Friend Connect” located on the right side of this page..

Do you think you could help me out with that? 🙂

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